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Ebook · Founding and strategy
Positioning: Why Customers Choose You
Sharpen your audience, message and proof.
For freelancers, consultants and small businesses that compete on price and want to stand out.
PDF · 34 pages
Price €19
Price in euros, VAT included where it applies.
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What is inside
If your offer fits ten competitors, customers choose on price. This guide helps you choose a narrow audience, write a value proposition, prove your claims and turn it into one clear core message.
- Choose a narrow audience
- Map your competitors
- Write your value proposition
- Prove your claims
- Craft your core message
- Test and refine
PDF · 34 pages · table of contents, worked examples and checklists
Is it right for you?
Who it is for
- Freelancers, consultants and small businesses that compete on price and want to stand out
Who it is not for
- Brands looking for logo, colour or visual identity design
- Businesses that do not yet know what they sell
Answers
What format is it?
A PDF with 34 pages, a table of contents, worked examples and checklists. It opens on any computer, tablet or phone, and you can print it.
Which edition is this?
The 2026 edition. The contents are listed on this page, so you know exactly what you get.
Is VAT included?
Yes. Prices are in euros and include VAT where it applies. The exact amount for your country is shown at checkout before you pay.
Can I get a refund?
Our refund policy will be published here before sales open. Please read the cancellation policy for digital products before you buy.
How do I get help?
Use the contact details on our imprint page. A person reads every message.
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