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Ebook · Marketing and sales

Online Marketing Fundamentals

Channels, budgets, goals and how to measure results.

For small businesses and founders starting with online marketing.

PDF · 33 pages

Price €19

Price in euros, VAT included where it applies.

Buy now Online Marketing Fundamentals

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Our refund policy will be published here before sales open.

What is inside

Set goals, understand your customer, choose one or two channels, build website basics and measure results, instead of spreading a small budget across six channels.

  • Set goals
  • Know your customer
  • Choose channels
  • Website basics
  • Budget and testing
  • Measure results

PDF · 33 pages · table of contents, worked examples and checklists

Is it right for you?

Who it is for

  • Small businesses and founders starting with online marketing

Who it is not for

  • Experienced marketers looking for advanced tactics
  • Anyone who wants step-by-step instructions for one specific ad platform

Answers

What format is it?

A PDF with 33 pages, a table of contents, worked examples and checklists. It opens on any computer, tablet or phone, and you can print it.

Which edition is this?

The 2026 edition. The contents are listed on this page, so you know exactly what you get.

Is VAT included?

Yes. Prices are in euros and include VAT where it applies. The exact amount for your country is shown at checkout before you pay.

Can I get a refund?

Our refund policy will be published here before sales open. Please read the cancellation policy for digital products before you buy.

How do I get help?

Use the contact details on our imprint page. A person reads every message.

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