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Marketing and Sales System
Win customers predictably: content, email, ads and sales conversations.
For founders, freelancers, consultants and small teams who sell a service or digital product and want a repeatable way to get customers.
22 lessons · 7 modules
Price in euros, VAT included where it applies.
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Our refund policy will be published here before sales open.
What is inside
Win customers predictably: content, email, ads and sales conversations. You will leave with: a one-page marketing plan, a working lead-capture funnel, an email welcome sequence, a tested first ad campaign, a sales call script, and a weekly routine with a dashboard that tells you what to do next.
22 lessons, about 47 minutes of video plus exercises in the workbook.
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Module 1: Foundation: customer, offer and numbers
- Choose a customer you can win2:07
- Build an offer people want2:05
- Write your message and proof1:59
- Set goals and do the funnel math2:13
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Module 2: Your funnel and website
- The simple funnel: attract, capture, convert1:57
- A landing page that converts2:00
- Create a lead magnet that works1:53
- Tracking basics: know what works1:50
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Module 3: Content that attracts the right people
- Content pillars and a 30-day plan2:03
- Hooks and posts people read2:02
- Repurpose one idea into ten pieces2:00
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Module 4: Email that builds trust and sells
- The five-email welcome sequence2:10
- Newsletters and promotions1:57
- Segmentation and simple automation1:53
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Module 5: Paid ads without wasting money
- Ad math before you spend2:28
- Launch your first test campaign2:00
- Read the results: fix, stop or scale2:10
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Module 6: Sales conversations that close
- The discovery call2:09
- Proposals, price and objections2:07
- Follow-up and closing2:02
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Module 7: Your system: weekly rhythm, dashboard and 90-day plan
- The weekly marketing and sales rhythm1:41
- Your dashboard and the 90-day plan2:04
Every course includes
- 22 video lessons and 7 module introductions, about 47 minutes in total (about 2 minutes per lesson, each ending with one task)
- Workbook PDF (64 pages) with the full lesson text, so the course also works as a text course
- An exercise after every lesson and a quiz after every module, with an answer key
- Worksheets and templates to fill in
- A 90-day action plan and a completion checklist
- A course player that runs in your browser, works offline and remembers your progress
Is it right for you?
Who it is for
- Founders, freelancers, consultants and small teams who sell a service or digital product and want a repeatable way to get customers
Who it is not for
- Businesses that do not have an offer yet (start with Business Launch)
- Teams looking for a done-for-you agency service
Answers
How do I receive the course?
After payment you download one file (about 324 MB). Unzip it and open "Start here.html": the course player opens in your browser, works without an internet connection and remembers which videos you have watched. The videos are also in numbered module folders, and the workbook is a PDF.
How long is it?
29 videos: 22 lessons of about two minutes and 7 short module introductions, about 47 minutes in total. Each lesson ends with one task; the full lesson text, exercises and quizzes are in the 64-page workbook.
Can I watch it on my phone?
Yes. Copy the folder to your phone or tablet and play the videos from the Videos folder, or use the course player on a computer.
Is VAT included?
Yes. Prices are in euros and include VAT where it applies. The exact amount for your country is shown at checkout before you pay.
Can I get a refund?
Our refund policy will be published here before sales open. Please read the cancellation policy for digital products before you buy.
How do I get help?
Use the contact details on our imprint page. A person reads every message.
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