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Course

Business Launch

From idea to first customer in 8 weeks, with worksheets and templates.

For aspiring founders and side-business starters who want a clear 8-week path from idea to first paying customer.

24 lessons · 8 weeksIn production

Price €199

Price in euros, VAT included where it applies.

Join the waitlist: Business Launch

The outline is final. The workbook, slides and lesson videos are in production.

Our refund policy will be published here before sales open.

What is inside

From idea to first customer in 8 weeks, with worksheets and templates. You will leave with: a tested idea, a clear offer and price, the legal and organizational basics in place, a simple website and list, and your first customer conversations or sale.

24 lessons, about 3 hours of lessons plus weekly assignments.

  1. Week 1: Idea and market

    1. Find a problem worth solving
    2. Talk to five customers
    3. Size the market and check demand
  2. Week 2: Business model

    1. Choose your business model
    2. Your offer on one page
    3. Test the numbers
  3. Week 3: Positioning

    1. Pick your customer
    2. Write your value proposition
    3. Compare yourself with alternatives
  4. Week 4: Pricing and offer

    1. Costs and price floor
    2. Price on value
    3. Packages and your first offer
  5. Week 5: Legal and organization

    1. Choose a legal form (general overview)
    2. Registrations, insurance and contracts
    3. Bookkeeping and tools set up
  6. Week 6: Marketing start

    1. A simple website and lead capture
    2. Pick one channel and start posting
    3. Build your first email list
  7. Week 7: Sales

    1. Find your first ten prospects
    2. Run the sales conversation
    3. Close and deliver your first customer
  8. Week 8: Review and next steps

    1. Review the eight weeks with numbers
    2. Build your 90-day plan
    3. Systems and what to grow next

Every course includes

  • Lesson videos (once recorded), 6 to 9 minutes each
  • Workbook PDF with full lesson text, so the course also works as a text course
  • An exercise after every lesson and a quiz after every module with an answer key
  • Worksheets and templates to fill in
  • A 90-day action plan and a completion checklist
  • Lifetime access and free updates to the course

Is it right for you?

Who it is for

  • Aspiring founders and side-business starters who want a clear 8-week path from idea to first paying customer

Who it is not for

  • Established businesses that already have regular customers
  • Anyone who wants legal or tax advice for a specific country

Answers

When does the course open?

The outline is final. The workbook, slides and lesson videos are in production. Join the waitlist and we will email you once when it opens.

What is included?

Short video lessons, a workbook PDF with the full lesson text, an exercise after every lesson, a quiz after every module with an answer key, worksheets, a 90-day action plan and a completion checklist.

How long is it?

24 lessons. About 3 hours of lessons plus weekly assignments.

Is VAT included?

Yes. Prices are in euros and include VAT where it applies. The exact amount for your country is shown at checkout before you pay.

Can I get a refund?

Our refund policy will be published here before sales open. Please read the cancellation policy for digital products before you buy.

How do I get help?

Use the contact details on our imprint page. A person reads every message.

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